What is a CDP? Customer data platforms explained
11 min read
What is a CDP? Customer data platforms explained

A customer data platform (CDP) is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock