Associated with
Rony Vexelman
Dafna (Sheinberg) Bitman
Posted May 1, 2020
•
3 min read
How OTT Platforms Can Optimize Marketing Performance – Part II
In the first part of our Optimizing Marketing Performance for OTT Platforms series, we talked about how to incentivize behaviors to drive higher LTV. It is common knowledge that not analyzing data for business benefits is leaving money on the table. Yet, most OTT companies are barely scratching the surface of what is possible in ... Continued
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