Welcome to The Digital Advantage, the podcast that explores cutting-edge innovations at Bynder, the world's leading digital asset management platform! In this episode, we unveil Bynder Labs, our dedicated innovation program focused on revolutionizing DAM with AI.

Join your host, Michiel Maandag, Senior Director AI Consultancy, as he sits down with two key innovators behind Bynder Labs, Jules Reijnen and Aris Kalgreadis. Discover what Bynder Labs is, why it was created, and how it's shaping the future of digital asset management.

In this episode, you'll learn:

- What is Bynder Labs? Get an insider's look at Bynder's hub for AI innovation and how it engages with customers to shape the future of DAM.
- The journey to Bynder Labs: From early AI adoption in 2016 to the acquisition of EMRAYS and the successful launch at Bynder Connect 2024.
- Introducing labs.bynder.com: Explore the "home of AI innovation at Bynder" where you can discover the latest AI capabilities, engage with future projects, and access valuable AI education resources.
- A day in the life at Bynder Labs: Learn how UX research, engineering, and customer collaboration drive AI advancements.
- The AI principles at Bynder: Learn about our commitment to human oversight, augmentation, transparency, integrity, education, control, safety, and bias mitigation.
- Where AI Ideas Come From: See how customer insights and industry trends fuel our innovative projects, including the success story of Face Recognition.
- Exciting Projects on the Horizon: Get a sneak peek at AI for Asset Authenticity and AI-powered asset modification.
- The Future of AI in DAM: Explore the evolution towards context-aware AI, generative AI, and the importance of human-approved AI.