Passionate international brand advisor.
Developed innovative methods to help create winning brands, optimize brand portfolios, and ensure consistency in brand execution.
The passion for making the complex simple has directly led to the ideas in the book “The Only Book You Will Ever Need on Branding” the 'non-fiction book of the month' in the UK in December 2015 and a top 10 marketing bestseller in the Netherlands.
Enjoys the international environment. Lived in the Netherlands, USA, and Finland, and managed teams globally.
Quote, “Great work and a fantastic session. It's already impacted the way I think. It really did click with everyone. I appreciate the work.” David Rosenblatt, CEO 1stdibs.com. David serves on the board of Twitter and is the former President of Google's Global Display Advertising.
Co-founder of EMRAYS - the AI Search for Digital Asset Management and with the team building and growing the company.
Profile in bullets:
- Strategic in making the right choice and practical in translating it into solutions and actions.
- Energetic inviting style. Creates momentum and movement. Gets things done. No-nonsense.
- Creates and builds brands from idea to launch. Translates brand into propositions, marketing, and organization, and optimizes product and brand portfolios with naming.