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Daniella Alscher
The 10 Social Media Metrics You Can't Afford to Forget
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The lists of metrics accompanying each marketing activity aren't short ones. For example, email marketers can focus on metrics like list churn, but they could also focus on the number of characters being used in a subject line in relation to their open rate. Event marketers could focus on metrics like total number of registrants, and they could also focus on reporting their actual event attendance.
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