Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie
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9 min read
Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie

At the expand/evangelization stage, the focus shifts from initial adoption to maximizing customer value and highlighting customer successes. This phase marks a critical transition from initial conversions and surface-level relationships to long-term success and committed relationships.

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