Associated with
Yotam Ben Nathan
Posted Nov 18, 2021
•
5 min read
Black Friday Marketing: Here's Why It's Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)
Marketing leaders love to talk about emphasizing "retention" and "loyalty". But when it comes to the holiday/shopping season, most will go back to old-fashioned, perhaps outdated, tactics. Even though the data begs otherwise
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