If you're a social media manager, you know the role is far more than what meets the eye. Your friends may think social media management is about crafting the perfect meme. Your family might be convinced you're glued to your phone "just for fun." But you understand the truth: At the heart of social media is the pulse of the many communities that exist within it. The social media manager of today isn't solely thinking of growing the number of followers they have or driving more website traffic. In fact, quite the opposite. How Social Media Managers Help Community Management