If you look at G2 University (G2U) today, it's a one-stop shop for courses providing best practices, how-tos, and getting started guides. It also hosts three on-demand certifications for marketing and sales professionals to get qualified and maximize their G2 experience.

But, rewind the clock to early summer of 2023, and these certifications were nothing but an idea, a guiding light that we were reaching toward.

G2U was still a work in progress, and while the vision was clear, the road to realizing it was just beginning.