In this eye-opening episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise sit down with James Heller, founder and CEO of Wrapify, to explore how wrapped vehicles are transforming the out-of-home advertising landscape. Discover how everyday drivers are becoming mobile ad platforms and learn why leading brands are shifting budgets from digital to the physical world.

🔑 Key Topics:
0:00 Introduction to Wrapify and mobile advertising

3:34 The changing landscape of performance marketing

5:46 How digital and brand marketing roles are converging

8:52 Unique use cases for wrapped vehicle advertising

10:58 Data-driven planning in out-of-home campaigns

17:27 Success stories from major brands like Zoom and MLB

25:24 The power of "Swarms" - coordinated vehicle advertising

💡 Highlights:
James shares how digital marketing costs are skyrocketing (CPMs reaching $30-50) while privacy changes limit targeting capabilities. Out-of-home advertising offers a measurable alternative that complements digital strategies, with major brands seeing up to 300% increases in campaign performance!

🎯 For Marketers:
Learn why out-of-home is the "glue" between traditional and digital marketing, and how data-driven planning and measurement are transforming what was once considered an "archaic medium" into a performance powerhouse.

💬 "When we're sitting down with a client and they say 'we're over-indexing on Google and Facebook,' we know they're going to buy out-of-home." - James Heller

👉 Looking to build your out-of-home program? Visit onescreen.ai for a free media plan or connect with the team on LinkedIn for the latest insights!