Fintech funding and valuations are down, but growth is still hot at 21% CAGR.

In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.

Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising.

Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy.