Singular

Singular

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Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Article
Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Singular Singular
Singular | The Complete Guide to Deep Linking
Unlocked
eBook
Singular | The Complete Guide to Deep Linking
Singular Singular
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Article
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Singular Singular
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Article
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Singular Singular
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
Singular Singular
7 things your mobile attribution tool doesn't do (but should)
Unlocked
eBook
7 things your mobile attribution tool doesn't do (but should)
Singular Singular
Singular's No Bull$h!t Guide to Mobile Attribution
Unlocked
eBook
Singular's No Bull$h!t Guide to Mobile Attribution
Singular Singular
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Article
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Singular Singular
Mobile marketing podcasts: the top 10 right now
Article
Mobile marketing podcasts: the top 10 right now
Singular Singular
Driving 400,000+ install growth in 4 months
Case Study
Driving 400,000+ install growth in 4 months
Singular Singular

Latest Content

CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Article
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Singular Singular
Your first million users: how to rock the cold start, with Hannah Parvaz
Article
Your first million users: how to rock the cold start, with Hannah Parvaz
Singular Singular
Organic and paid user acquisition: 26 insights from 6 experts
Article
Organic and paid user acquisition: 26 insights from 6 experts
Singular Singular
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Article
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Singular Singular
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Article
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Singular Singular
SKAN 4 CV reset bug: No Singular SDK update needed
Article
SKAN 4 CV reset bug: No Singular SDK update needed
Singular Singular
17 reasons you need an MMP in 2023
Article
17 reasons you need an MMP in 2023
Singular Singular
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Article
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Singular Singular
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Article
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Singular Singular
80 generative AI marketing tools for mobile user acquisition pros
Article
80 generative AI marketing tools for mobile user acquisition pros
Singular Singular

Articles

458
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Article
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Your first million users: how to rock the cold start, with Hannah Parvaz
Article
Your first million users: how to rock the cold start, with Hannah Parvaz
Organic and paid user acquisition: 26 insights from 6 experts
Article
Organic and paid user acquisition: 26 insights from 6 experts
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Article
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Article
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
SKAN 4 CV reset bug: No Singular SDK update needed
Article
SKAN 4 CV reset bug: No Singular SDK update needed
17 reasons you need an MMP in 2023
Article
17 reasons you need an MMP in 2023
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Article
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Article
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
80 generative AI marketing tools for mobile user acquisition pros
Article
80 generative AI marketing tools for mobile user acquisition pros
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Article
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Hello Threads, the 'best cross promotion ever'
Article
Hello Threads, the 'best cross promotion ever'
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Article
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Article
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Performance user acquisition in 2023 and beyond: 5 expert opinions
Article
Performance user acquisition in 2023 and beyond: 5 expert opinions
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Article
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Article
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Article
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Lower SKAN eCPIs and more SKAN data
Article
Lower SKAN eCPIs and more SKAN data
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
Article
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
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Case Studies

23
Pipa Studios increases # of new payers by 2x per day
Case Study
Pipa Studios increases # of new payers by 2x per day
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Case Study
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Measuring against industry benchmarks to power a winning growth strategy
Case Study
Measuring against industry benchmarks to power a winning growth strategy
Saving hours in manual work and aligning all teams with 1 source of truth
Case Study
Saving hours in manual work and aligning all teams with 1 source of truth
Compliant Attribution for Kids Apps
Case Study
Compliant Attribution for Kids Apps
Lessmore exceeds ROAS goal by 80% within 2 weeks
Case Study
Lessmore exceeds ROAS goal by 80% within 2 weeks
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Case Study
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Lessmore hits top gaming ranks with trusted campaign performance views
Case Study
Lessmore hits top gaming ranks with trusted campaign performance views
Time saved, budgets protected and a clear performance view
Case Study
Time saved, budgets protected and a clear performance view
Driving 400,000+ install growth in 4 months
Case Study
Driving 400,000+ install growth in 4 months
TutoTOONS increased spend by 900% in the first 8 months
Case Study
TutoTOONS increased spend by 900% in the first 8 months
2022 Singular ROI Index
Unlocked
Case Study
2022 Singular ROI Index
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Case Study
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Hothead Games measures against industry benchmarks to power a winning growth strategy
Case Study
Hothead Games measures against industry benchmarks to power a winning growth strategy
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Case Study
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Case Study
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
Case Study
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
CrazyLabs unlocks efficient growth and automates their marketing analytics
Case Study
CrazyLabs unlocks efficient growth and automates their marketing analytics
Zynga grows its customer base with Singular's marketing analytics
Case Study
Zynga grows its customer base with Singular's marketing analytics
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Case Study
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
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eBooks

18
MMP Buyer's Guide
Unlocked
eBook
MMP Buyer's Guide
The Complete Guide to Media Mix Modeling
Unlocked
eBook
The Complete Guide to Media Mix Modeling
SKAN 4 Strategy How to Transition from SKAN 3
Unlocked
eBook
SKAN 4 Strategy How to Transition from SKAN 3
21 genius ways to defeat the recession, thanks to mobile marketing all-stars
Unlocked
eBook
21 genius ways to defeat the recession, thanks to mobile marketing all-stars
The Complete Guide to Media Mix Modeling
Unlocked
eBook
The Complete Guide to Media Mix Modeling
SKAN Success Guide
eBook
SKAN Success Guide
New guide: How to run high-performance user acquisition on iOS with SKAdNetwork
eBook
New guide: How to run high-performance user acquisition on iOS with SKAdNetwork
Singular | The Complete Guide to Deep Linking
Unlocked
eBook
Singular | The Complete Guide to Deep Linking
Singular's No Bull$h!t Guide to Mobile Attribution
Unlocked
eBook
Singular's No Bull$h!t Guide to Mobile Attribution
Guide to SKAdNetwork Success
Unlocked
eBook
Guide to SKAdNetwork Success
Zero Time Chasing Data. More Time Driving Growth.
Unlocked
eBook
Zero Time Chasing Data. More Time Driving Growth.
The Complete Guide to Marketing Measurement in iOS 14
Unlocked
eBook
The Complete Guide to Marketing Measurement in iOS 14
The Complete Guide to Marketing Measurement in iOS 14
Unlocked
eBook
The Complete Guide to Marketing Measurement in iOS 14
The retailer's guide to marketing campaign optimization
Unlocked
eBook
The retailer's guide to marketing campaign optimization
7 things your mobile attribution tool doesn't do (but should)
Unlocked
eBook
7 things your mobile attribution tool doesn't do (but should)
Ad revenue is key to mobile monetization (but there's a catch!)
eBook
Ad revenue is key to mobile monetization (but there's a catch!)
Ad fraud prevention and mobile marketing: How to beat the fraudsters
eBook
Ad fraud prevention and mobile marketing: How to beat the fraudsters
No Bull$h!t Mobile Attribution: One thing you can count on
Unlocked
eBook
No Bull$h!t Mobile Attribution: One thing you can count on

Podcast Episodes

111
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
Podcast Episode
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
Winning with kids apps: competition, mistakes, and ways to win
Podcast Episode
Winning with kids apps: competition, mistakes, and ways to win
Your first million users: the evolution of growth with Itay Milstein
Podcast Episode
Your first million users: the evolution of growth with Itay Milstein
New ASO & Apple Search Ads tips & tricks
Podcast Episode
New ASO & Apple Search Ads tips & tricks
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Podcast Episode
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Your first million users: Rocking the cold start with Hanna Parvaz
Podcast Episode
Your first million users: Rocking the cold start with Hanna Parvaz
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
Podcast Episode
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Podcast Episode
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
‎Growth Masterminds: mobile growth podcast: MMM: here's the easy button you've been waiting for
Podcast Episode
‎Growth Masterminds: mobile growth podcast: MMM: here's the easy button you've been waiting for
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
Podcast Episode
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
Billions every year: Mobile game & e-commerce fraud
Podcast Episode
Billions every year: Mobile game & e-commerce fraud
Making mobile games go BOOM in 2023: balancing pleasure, pain, and generative AI
Podcast Episode
Making mobile games go BOOM in 2023: balancing pleasure, pain, and generative AI
Generative AI in gaming will double or triple the size of the industry: chatting with Unity CEO John Riccitiello
Podcast Episode
Generative AI in gaming will double or triple the size of the industry: chatting with Unity CEO John Riccitiello
WWDC 2023: Apple's privacy updates
Podcast Episode
WWDC 2023: Apple's privacy updates
Making games go boom: balancing pleasure & frustration
Podcast Episode
Making games go boom: balancing pleasure & frustration
Generative AI in games with Unity CEO John Riccitiello
Podcast Episode
Generative AI in games with Unity CEO John Riccitiello
AI and DSPs: science, astrology, & doing your homework
Podcast Episode
AI and DSPs: science, astrology, & doing your homework
Privacy Sandbox on Android and Singular: how it will all work (part 1)
Podcast Episode
Privacy Sandbox on Android and Singular: how it will all work (part 1)
‎Growth Masterminds: mobile growth podcast: 60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: 60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them on Apple Podcasts
mobile growth podcast: SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Podcast Episode
mobile growth podcast: SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
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Reports

4

Videos

25
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Video
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Video
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Kickass UA in the Privacy Era
Unlocked
Video
Kickass UA in the Privacy Era
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Video
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
Video
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Video
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Video
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Video
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Video
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Video
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Video
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Video
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Video
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Mobile Tutorial Series – What is a Google advertising ID or GAID?
Video
Mobile Tutorial Series – What is a Google advertising ID or GAID?
SKAdNetwork 101: What is it? What does it mean for you?
Video
SKAdNetwork 101: What is it? What does it mean for you?
DraftKings unifies siloed marketing data to uncover deep insights for growth
Video
DraftKings unifies siloed marketing data to uncover deep insights for growth
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
LinkedIn establishes a single source of truth for marketing performance
Video
LinkedIn establishes a single source of truth for marketing performance
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Video
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Video
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
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Webinars

55
Marketing Kids Apps: How to be Effective AND Compliant
Webinar
Marketing Kids Apps: How to be Effective AND Compliant
SKAN 4 is Coming: How Marketers can Prepare
Webinar
SKAN 4 is Coming: How Marketers can Prepare
LGTBQ+ Inclusivity in Advertising
Webinar
LGTBQ+ Inclusivity in Advertising
Aligning Organic and Paid UA
Unlocked
Webinar
Aligning Organic and Paid UA
WWDC 2023: SKAN 5 & Privacy Manifests
Webinar
WWDC 2023: SKAN 5 & Privacy Manifests
Media Mix Modeling
Unlocked
Webinar
Media Mix Modeling
Android Privacy Sandbox: How Marketers Can Prepare
Unlocked
Webinar
Android Privacy Sandbox: How Marketers Can Prepare
Cracking the code on CTV
Unlocked
Webinar
Cracking the code on CTV
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
Unlocked
Webinar
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
Clear the canvas: Creative optimizations for 2023
Unlocked
Webinar
Clear the canvas: Creative optimizations for 2023
Mobile App Marketing Strategies for Every Stage of the Funnel
Unlocked
Webinar
Mobile App Marketing Strategies for Every Stage of the Funnel
2023 UA Playbook
Unlocked
Webinar
2023 UA Playbook
Bridging the gap between web to app acquisition
Unlocked
Webinar
Bridging the gap between web to app acquisition
SKAN v4 deep dive: How iOS UA will evolve
Unlocked
Webinar
SKAN v4 deep dive: How iOS UA will evolve
Navigating User Acquisition in a Global Recession
Unlocked
Webinar
Navigating User Acquisition in a Global Recession
SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)
Webinar
SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)
Media Mix Modeling: Completing the UA Performance Picture
Unlocked
Webinar
Media Mix Modeling: Completing the UA Performance Picture
Creatives FTW: The Evolution of Playables
Webinar
Creatives FTW: The Evolution of Playables
The Future of User Acquisition on Mobile: Growth, Measurement, and ROI
Unlocked
Webinar
The Future of User Acquisition on Mobile: Growth, Measurement, and ROI
The evolution of playable ads, with Craftsman+ CEO Alex Merutka
Webinar
The evolution of playable ads, with Craftsman+ CEO Alex Merutka
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Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.

Website Website
458
articles
23
case studies
18
ebooks
111
podcast episodes
4
reports
25
videos
55
webinars