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Singular | The Complete Guide to Deep Linking
eBook
Singular | The Complete Guide to Deep Linking
Singular Singular
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Article
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Singular Singular
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
Singular Singular
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Article
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Singular Singular
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Article
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Singular Singular
Singular's No Bull$h!t Guide to Mobile Attribution
eBook
Singular's No Bull$h!t Guide to Mobile Attribution
Singular Singular
7 things your mobile attribution tool doesn't do (but should)
eBook
7 things your mobile attribution tool doesn't do (but should)
Singular Singular
SKAN v4 deep dive: How iOS UA will evolve
Webinar
SKAN v4 deep dive: How iOS UA will evolve
Singular Singular
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Article
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Singular Singular
SKAN Success Guide
eBook
SKAN Success Guide
Singular Singular

Latest Content

Be ready for identifier-free mobile advertising this year: InMobi's Sara Camden
Podcast Episode
Be ready for identifier-free mobile advertising this year: InMobi's Sara Camden
Singular Singular
Lessmore exceeds ROAS goal by 80% within 2 weeks
Case Study
Lessmore exceeds ROAS goal by 80% within 2 weeks
Singular Singular
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Article
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Singular Singular
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Case Study
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Singular Singular
Lessmore hits top gaming ranks with trusted campaign performance views
Case Study
Lessmore hits top gaming ranks with trusted campaign performance views
Singular Singular
Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo
Podcast Episode
Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo
Singular Singular
How mobile ads can kill your app monetization (and why they need to be part of your product experience)
Podcast Episode
How mobile ads can kill your app monetization (and why they need to be part of your product experience)
Singular Singular
iOS alternate payments: court tells Apple not to block alternate payment messaging
Article
iOS alternate payments: court tells Apple not to block alternate payment messaging
Singular Singular
Multiple app stores 2025: welcome to the multiverse of marketing
Article
Multiple app stores 2025: welcome to the multiverse of marketing
Singular Singular
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
Article
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
Singular Singular

Articles

436
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Article
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
iOS alternate payments: court tells Apple not to block alternate payment messaging
Article
iOS alternate payments: court tells Apple not to block alternate payment messaging
Multiple app stores 2025: welcome to the multiverse of marketing
Article
Multiple app stores 2025: welcome to the multiverse of marketing
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
Article
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
Mobile user acquisition and CTV: the 4 biggest obstacles
Article
Mobile user acquisition and CTV: the 4 biggest obstacles
How to optimize your ASA performance with ASO
Article
How to optimize your ASA performance with ASO
Generative AI for marketing: 10 tools for app growth
Article
Generative AI for marketing: 10 tools for app growth
75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
Article
75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
Welcome to the seventh-annual Singular ROI Index
Article
Welcome to the seventh-annual Singular ROI Index
ROI Index 2023
Article
ROI Index 2023
Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
Article
Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
Article
How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
Singular ROI Index 2023: the best ad networks of the emerging era of privacy
Article
Singular ROI Index 2023: the best ad networks of the emerging era of privacy
How to transition to SKAN 4: guide
Article
How to transition to SKAN 4: guide
Bad ads: when the tragedy of the commons meets mobile advertising
Article
Bad ads: when the tragedy of the commons meets mobile advertising
Marketing ETL: why marketers need to give a damn about authentic ETL
Article
Marketing ETL: why marketers need to give a damn about authentic ETL
Privacy Sandbox on Android beta launched: here we go
Article
Privacy Sandbox on Android beta launched: here we go
Creative optimization 2023: marketers' questions answered
Article
Creative optimization 2023: marketers' questions answered
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
Article
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
Article
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
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Case Studies

18
Lessmore exceeds ROAS goal by 80% within 2 weeks
Case Study
Lessmore exceeds ROAS goal by 80% within 2 weeks
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Case Study
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Lessmore hits top gaming ranks with trusted campaign performance views
Case Study
Lessmore hits top gaming ranks with trusted campaign performance views
Time saved, budgets protected and a clear performance view
Case Study
Time saved, budgets protected and a clear performance view
Driving 400,000+ install growth in 4 months
Case Study
Driving 400,000+ install growth in 4 months
TutoTOONS increased spend by 900% in the first 8 months
Case Study
TutoTOONS increased spend by 900% in the first 8 months
2022 Singular ROI Index
Case Study
2022 Singular ROI Index
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Case Study
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Hothead Games measures against industry benchmarks to power a winning growth strategy
Case Study
Hothead Games measures against industry benchmarks to power a winning growth strategy
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Case Study
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Case Study
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
Case Study
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
CrazyLabs unlocks efficient growth and automates their marketing analytics
Case Study
CrazyLabs unlocks efficient growth and automates their marketing analytics
Zynga grows its customer base with Singular's marketing analytics
Case Study
Zynga grows its customer base with Singular's marketing analytics
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Case Study
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Home & Shopping increases ROI by 73% with Marketing Intelligence
Case Study
Home & Shopping increases ROI by 73% with Marketing Intelligence
Ilyon takes their growth game to the next level with 98% increase in installs
Case Study
Ilyon takes their growth game to the next level with 98% increase in installs
Accuracy, Granularity & QA: Singular Fuels Zynga's Marketing Stack
Case Study
Accuracy, Granularity & QA: Singular Fuels Zynga's Marketing Stack

eBooks

17
The Complete Guide to Media Mix Modeling
eBook
The Complete Guide to Media Mix Modeling
SKAN 4 Strategy How to Transition from SKAN 3
eBook
SKAN 4 Strategy How to Transition from SKAN 3
21 genius ways to defeat the recession, thanks to mobile marketing all-stars
eBook
21 genius ways to defeat the recession, thanks to mobile marketing all-stars
The Complete Guide to Media Mix Modeling
eBook
The Complete Guide to Media Mix Modeling
SKAN Success Guide
eBook
SKAN Success Guide
New guide: How to run high-performance user acquisition on iOS with SKAdNetwork
eBook
New guide: How to run high-performance user acquisition on iOS with SKAdNetwork
Singular | The Complete Guide to Deep Linking
eBook
Singular | The Complete Guide to Deep Linking
Singular's No Bull$h!t Guide to Mobile Attribution
eBook
Singular's No Bull$h!t Guide to Mobile Attribution
Guide to SKAdNetwork Success
eBook
Guide to SKAdNetwork Success
Zero Time Chasing Data. More Time Driving Growth.
eBook
Zero Time Chasing Data. More Time Driving Growth.
The Complete Guide to Marketing Measurement in iOS 14
eBook
The Complete Guide to Marketing Measurement in iOS 14
The Complete Guide to Marketing Measurement in iOS 14
eBook
The Complete Guide to Marketing Measurement in iOS 14
The retailer's guide to marketing campaign optimization
eBook
The retailer's guide to marketing campaign optimization
7 things your mobile attribution tool doesn't do (but should)
eBook
7 things your mobile attribution tool doesn't do (but should)
Ad revenue is key to mobile monetization (but there's a catch!)
eBook
Ad revenue is key to mobile monetization (but there's a catch!)
Ad fraud prevention and mobile marketing: How to beat the fraudsters
eBook
Ad fraud prevention and mobile marketing: How to beat the fraudsters
No Bull$h!t Mobile Attribution: One thing you can count on
eBook
No Bull$h!t Mobile Attribution: One thing you can count on

Podcast Episodes

93
mobile growth podcast: DSPs in the privacy era: what will change?
Podcast Episode
mobile growth podcast: DSPs in the privacy era: what will change?
mobile growth podcast: Privacy Sandbox on Android: 'we will do everything for the UA managers'
Podcast Episode
mobile growth podcast: Privacy Sandbox on Android: 'we will do everything for the UA managers'
Making mobile ads suck less, with Moloco VP Francesco Renzo
Podcast Episode
Making mobile ads suck less, with Moloco VP Francesco Renzo
mobile growth podcast: SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Podcast Episode
mobile growth podcast: SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
‎Growth Masterminds: mobile growth podcast: 60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: 60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them on Apple Podcasts
mobile growth podcast: Run fewer ads, make more money says gaming OG Adam Jaffe
Podcast Episode
mobile growth podcast: Run fewer ads, make more money says gaming OG Adam Jaffe
Be ready for identifier-free mobile advertising this year: InMobi's Sara Camden
Podcast Episode
Be ready for identifier-free mobile advertising this year: InMobi's Sara Camden
Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo
Podcast Episode
Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo
How mobile ads can kill your app monetization (and why they need to be part of your product experience)
Podcast Episode
How mobile ads can kill your app monetization (and why they need to be part of your product experience)
Singular launches SKAN 4 conversion models (but don't panic!)
Podcast Episode
Singular launches SKAN 4 conversion models (but don't panic!)
‎User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Podcast Episode
‎User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Podcast Episode
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Public data from mobile gaming companies shows true and full UA spend
Podcast Episode
Public data from mobile gaming companies shows true and full UA spend
User acquisition cost benchmarks: secrets hiding in plain sight
Podcast Episode
User acquisition cost benchmarks: secrets hiding in plain sight
‎Growth Masterminds: mobile growth podcast: How TikTok is the new Google, with M&C Saatchi's Jennifer Sudo on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: How TikTok is the new Google, with M&C Saatchi's Jennifer Sudo on Apple Podcasts
What Steph Curry's shoes reveal about livestream shopping in the west
Podcast Episode
What Steph Curry's shoes reveal about livestream shopping in the west
Surprise: Apple Search Ads drives organic App Store optimization
Podcast Episode
Surprise: Apple Search Ads drives organic App Store optimization
How to pick an MMP in 2023, with Matej Lancaric
Podcast Episode
How to pick an MMP in 2023, with Matej Lancaric
‎Cockroach apps: growing when budgets are low, with Lomit Patel
Podcast Episode
‎Cockroach apps: growing when budgets are low, with Lomit Patel
Location-based gaming beyond Pokemon Go, with Atlas Reality
Podcast Episode
Location-based gaming beyond Pokemon Go, with Atlas Reality
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Reports

4

Videos

22
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Video
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
Video
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Video
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Video
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Video
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Video
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Video
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Video
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Video
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Video
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Mobile Tutorial Series – What is a Google advertising ID or GAID?
Video
Mobile Tutorial Series – What is a Google advertising ID or GAID?
SKAdNetwork 101: What is it? What does it mean for you?
Video
SKAdNetwork 101: What is it? What does it mean for you?
DraftKings unifies siloed marketing data to uncover deep insights for growth
Video
DraftKings unifies siloed marketing data to uncover deep insights for growth
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
LinkedIn establishes a single source of truth for marketing performance
Video
LinkedIn establishes a single source of truth for marketing performance
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Video
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Video
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Jam City optimizes campaign performance and creative strategy with Singular
Video
Jam City optimizes campaign performance and creative strategy with Singular
Nexon transforms marketing data into granular performance insights with Singular
Video
Nexon transforms marketing data into granular performance insights with Singular
N3TWORK optimizes marketing spend and aligns internal teams with Singular [Video]
Video
N3TWORK optimizes marketing spend and aligns internal teams with Singular [Video]
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Webinars

49
Android Privacy Sandbox: How Marketers Can Prepare
Webinar
Android Privacy Sandbox: How Marketers Can Prepare
Cracking the code on CTV
Webinar
Cracking the code on CTV
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
Webinar
Mobile Game Marketing with SKAN: How to boost your iOS campaigns
Clear the canvas: Creative optimizations for 2023
Webinar
Clear the canvas: Creative optimizations for 2023
Mobile App Marketing Strategies for Every Stage of the Funnel
Webinar
Mobile App Marketing Strategies for Every Stage of the Funnel
2023 UA Playbook
Webinar
2023 UA Playbook
Bridging the gap between web to app acquisition
Webinar
Bridging the gap between web to app acquisition
SKAN v4 deep dive: How iOS UA will evolve
Webinar
SKAN v4 deep dive: How iOS UA will evolve
Navigating User Acquisition in a Global Recession
Webinar
Navigating User Acquisition in a Global Recession
SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)
Webinar
SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)
Media Mix Modeling: Completing the UA Performance Picture
Webinar
Media Mix Modeling: Completing the UA Performance Picture
Creatives FTW: The Evolution of Playables
Webinar
Creatives FTW: The Evolution of Playables
The Future of User Acquisition on Mobile: Growth, Measurement, and ROI
Webinar
The Future of User Acquisition on Mobile: Growth, Measurement, and ROI
The evolution of playable ads, with Craftsman+ CEO Alex Merutka
Webinar
The evolution of playable ads, with Craftsman+ CEO Alex Merutka
How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG
Webinar
How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG
How to accelerate your mobile game growth
Webinar
How to accelerate your mobile game growth
Web 3: Next hot thing, or hot air?
Webinar
Web 3: Next hot thing, or hot air?
SKAN v4 deep dive: How iOS UA will evolve
Webinar
SKAN v4 deep dive: How iOS UA will evolve
One year of SKAN: The Rovio Journey
Webinar
One year of SKAN: The Rovio Journey
The Future of UA: SKAN, Sandbox, Data Clean Rooms + more
Webinar
The Future of UA: SKAN, Sandbox, Data Clean Rooms + more
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Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.

Website Website
436
articles
18
case studies
17
ebooks
93
podcast episodes
4
reports
22
videos
49
webinars
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