Associated with
Perianne Grignon
Posted Nov 29, 2022
•
5 min read
Omnichannel Convergence Does Not Mean the End of Channel Specialization
On the contrary, channel expertise will be more essential than ever before. Rather than meld them all together, it's a matter of ensuring that expertise is communicated, socialized, and leveraged more collaboratively. Supported by technology with the right connectivity and power, omnichannel can liberate experts to do what they do best. ■
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