There's no doubt that social media stands as a cornerstone in modern franchise marketing. It offers businesses the opportunity to interact and engage with customers and prospects, while the businesses grow their online brand presence. When you have the right social media marketing strategy for your franchise, you can easily build customer loyalty and drive sales, too. But there are various approaches to franchise social media marketing. Franchise owners must understand the differences between centralized and decentralized social media strategies, so they can determine the best one for their business. We're going to explain the pros and cons of each