In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.

Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.

Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.

Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity.