As we wrap up another year at Umault and look forward to the future, it's time to take stock of how we got here and how we'll move forward. For businesses like us, particularly in the B2B sector, this often translates to a deep dive into numbers: revenue, profits, leads, and other metrics that dictate success.

However, a trend becoming increasingly apparent (at least at our agency) is the pivotal role of creativity in driving growth – a factor that sometimes eludes the confines of conventional mathematics.