Posted Feb 22, 2024 4 min read
Crafting an Effective Sales Kickoff with Jennie Drimmer, CRO of Thomas International

This week on the Revenue Insights Podcast, we are joined by Jennie Drimmer, Chief Revenue Officer at Thomas International.

In this episode, Lee and Jennie explore sales kickoffs, discussing how to make them engaging and effective as well as how to communicate business impact during them. They further dig into why sellers need to slow down during discussions with clients.

Having been in Sales leadership roles for twenty years, Jennie is a dynamic commercial leader with a track record of accelerating growth in SaaS and Consulting businesses. She has been recognized as a Top 50 UK Sales Leader by Sales Confidence three times in the last five years - 2019, 2020, and 2022 - among other awards and accolades. She currently acts as Chief Revenue Officer at Thomas International, an HR platform.