What, Where, and How to Invest in Influencer Marketing [Free Ebook]
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Posted Sep 7, 2022
What, Where, and How to Invest in Influencer Marketing [Free Ebook]
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Do you remember Nike Air Jordans? In 1984, Nike made over $70 million just for getting iconic basketball player Michael Jordan to wear their sneakers during basketball matches. Was this the beginning of influencer marketing? Over the last few years, the influencer marketing industry has exploded. Especially with the introduction of social media platforms and the rise of technology. Now, there are roughly between 3.2 and 37.8 million influencers worldwide. This explosion in influencer marketing popularity, however, has muddied the waters for many marketing execs. The rules of the game are not so simple anymore. Not with trust issues, compliance

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