Practical Ways Rip Curl is Using a CDP to Boost Marketing Performance

Customer Data Platform (CDP) / Lexer / Case Studies

Practical Ways Rip Curl is Using a CDP to Boost Marketing Performance

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Elizabeth Burnam

Posted Oct 15, 2020 • 14 min read

Practical Ways Rip Curl is Using a CDP to Boost Marketing Performance

Lexer

Rip Curl used the Lexer CDP to achieve a better customer understanding, advanced segmentation, high-value acquisition, CLV growth, and more.

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