How "corporate video" became a dirty word
Associated with
Hope Morley Hope Morley
Guy Bauer Guy Bauer
Tory Merritt Tory Merritt
How "corporate video" became a dirty word
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"Corporate video" was once a neutral descriptor for videos made by corporations. But now it's become a dirty word. No one wants their video content described as "corporate" anymore. How did the phrase "corporate video" develop this negative connotation, and how can you make sure your content won't get slapped with this label?

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