Ford Escort "Social Proof" Ad - Swipe File
Posted Nov 24, 2022 1 min read
Ford Escort "Social Proof" Ad - Swipe File

In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use of social proof to showcase how popular (and presumably "good") the product is.

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