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Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition
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John Koetsier John Koetsier
Mark Ellis Mark Ellis
Posted Nov 26, 2021 • 2 min read
Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition
Singular Singular

Applovin buying MoPub for a billion dollars. Liftoff merging with Vungle. Digital Turbine stuffing its armory with AdColony and Fyber. ironSource buying

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