‎In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss the integration between Singular and Addressable. This integration aims to bridge the gap between marketing data and blockchain conversions, potentially transforming web3 advertising and marketing strategies.