Associated with
Kyle Poyar
Posted Oct 24, 2023
•
7 min read
Who Owns Growth in SaaS? It Depends. Here's What the Data Says.
Who actually owns "growth" at a software company?
Is it product management? Product-led growth is a popular strategy.
Is it marketing? They build messaging and run campaigns which should drive growth.
Is it growth? Growth is in the name after all...
And what about sales? They're closest to the customer.
Rather than simply opine, I wanted to investigate what the data had to say. I combed through the OpenView and Pendo Product Benchmarks report, which featured survey data from 1,000+ companies ranging from pre-revenue to $50M+ ARR.
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