A Deep Dive Into the B2B Buying Disconnect
Associated with
Allyson Havener Allyson Havener
Dan Kalmar Dan Kalmar
A Deep Dive Into the B2B Buying Disconnect

In this episode, we sit down with Allyson Havener, VP of marketing at TrustRadius, to discuss the report in depth, diving into the voice of the customer, marketing resources that make a difference with buyers, and why CFOs are more involved than ever.