Are we in a recession? Well, it depends on who you ask.  

But, whether we are already in one or heading toward one, we're clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it's always better to prepare in advance before it's too late.  

That's why we spoke to two very experienced PPC agency heads - Kirk Williams and Dev Basu - to learn and understand what their plans are as we move into an uncertain 2023.  

Kirk and Dev start off with the macroeconomic implications on the PPC industry and then discuss how ecommerce and B2B agencies can prepare to come out safely from this looming crisis.  

Tune into this episode to learn: 

- How you can continue and sustain relationships with your clients 

- If you should hire more people or upskill existing ones 

- How to be more efficient with your budgets and channels and more  

Our panelists: 

- Kirk Williams, ZATO Marketing 

- Dev Basu, Powered by Search  

Connect with Kirk Williams: 

LinkedIn: https://www.linkedin.com/in/ppckirk 

Twitter: https://twitter.com/PPCKirk 

Website: https://zatomarketing.com/  

Connect with Dev Basu: 

LinkedIn: https://ca.linkedin.com/in/devbasu 

Twitter: https://twitter.com/devbasu 

Website: https://www.poweredbysearch.com/  

Connect with Frederick Vallaeys: 

LinkedIn: https://www.linkedin.com/in/frederickvallaeys 

Twitter: https://twitter.com/siliconvallaeys  

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