Arrow left
AI Sales Assistant / Drift / Podcast Episodes
The Anatomy of Creating a Category with Former Gainsight COO Allison Pickens
Associated with
Sean Lane Sean Lane
Allison Pickens Allison Pickens
24 min read
The Anatomy of Creating a Category with Former Gainsight COO Allison Pickens
Drift Drift

Former Gainsight COO explains what it really means to create a category.

Other content from Drift
Explore all
The Friday Concentrate #20: Changing the Lens on AI
Article
The Friday Concentrate #20: Changing the Lens on AI
‎Operations with Sean Lane: Inside OpenAI's Operations Team with Keith Jones on Apple Podcasts
Podcast Episode
‎Operations with Sean Lane: Inside OpenAI's Operations Team with Keith Jones on Apple Podcasts
‎Operations with Sean Lane: How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall on Apple Podcasts
Podcast Episode
‎Operations with Sean Lane: How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall on Apple Podcasts
Adapting from SaaS to Services with Mission Cloud's Dina Otero
Podcast Episode
Adapting from SaaS to Services with Mission Cloud's Dina Otero
Featured by Kalyna Marketing
B2B Appointment Setting Costs & Pricing Models Explained
Featured
Article
B2B Appointment Setting Costs & Pricing Models Explained
Kalyna Marketing Claimed Kalyna Marketing