B2B Category Creators Episode 15: Melissa Wong and Alex Collmer
Associated with
Gil Allouche Gil Allouche
Alex Collmer Alex Collmer
Melissa Wong Melissa Wong
B2B Category Creators Episode 15: Melissa Wong and Alex Collmer

In our 15th episode, Gil talks about category creation with two experienced B2B operators in the retail operations management and creative intelligence categories.

Panelists for this episode include Melissa Wong, CEO of Retail Zipline and one of the influencers in the retail operations management category, and Alex Collmer, CEO of VidMob and one of the pioneers in the creative intelligence category.

You'll walk away from this episode with great insights around hiring your first employees, building a culture, and managing risk.

BONUS! Alex Collmer shares some life lessons he learned from starting his first business at 19 years old.