Pre-Splash, the AppsFlyer team struggled to establish a process. Frustrations with their previous solution led to numerous one-off Zoom meetings, misbranded events, and data not syncing to Marketo. With Splash, AppsFlyer was able to scale to 250+ in-person and virtual events across six continents using standardized forms and branded templates. Splash's Zoom and Marketo integrations enables them to automate webinar creation and hand off warm leads to their sales team at record speed. Process improvements and accessibility to clean data has allowed their team to measure impact and ultimately prove the value of their event program.