What's the first thing you look at when you're torn between two comparable products?
Well, if you're anything like me, it's pricing. Also known as price skimming. Ok, not just me.
A 2022 survey reported that upwards of 80% of buyers1 assess competitor prices before deciding to purchase.
As the business, your pricing strategy needs to be competitive and adaptable to shifting markets.
Fortunately, CPQ (Configure, Price, Quote) is a tool that can process data and cut down on admin and guesswork to help you know your ideal price point.
Before we dig a little deeper into mastering your pricing strategy, let's discuss what CPQ is and how it can help when it comes to setting prices.