Posted Nov 8, 2024 11 min read
How to master pricing strategy with CPQ

What's the first thing you look at when you're torn between two comparable products?

Well, if you're anything like me, it's pricing. Also known as price skimming. Ok, not just me.

A 2022 survey reported that upwards of 80% of buyers1 assess competitor prices before deciding to purchase.

As the business, your pricing strategy needs to be competitive and adaptable to shifting markets.

Fortunately, CPQ (Configure, Price, Quote) is a tool that can process data and cut down on admin and guesswork to help you know your ideal price point.

Before we dig a little deeper into mastering your pricing strategy, let's discuss what CPQ is and how it can help when it comes to setting prices.

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