Associated with
Nitsan Peled
Isabelle Darby
Posted Apr 21, 2022
•
5 min read
When Optimove Becomes Your Brand's Happiness Lab
When we asked Izzy Darby, Sr. Marketing Manager at Paper Source, to break down how her team is using Optimove to transform business practices and results, we had a hunch she'll say some nice things about what it's like CRMing with us. It was the way she did it, though, which really moved us. It's, like, she really gets us.
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