Driving efficient growth during a downturn | Twilio Segment Blog
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Geoffrey Keating Geoffrey Keating
5 min read
Driving efficient growth during a downturn | Twilio Segment Blog
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Growth: it's probably the most important KPI your business measures. But depending on the economic climate, it's also a word that can mean a lot of different things.

When times are good, your company is flush with capital, acquisition is easy, and opportunities for expansion are limitless. But when times are bad, businesses reflexively tighten their belts and shift their focus from a "growth at all costs" mindset to things much more pragmatic. It's about keeping the lights on, rather than turning on new ones.

To unpack how these changes are impacting our industry, and to clarify what growth means for your business in 2022, at our recent CDP Live event we sat down with some of the foremost experts on the subject.

Read on to get a short recap of the event, and learn about some common pitfalls of trying to grow your business too fast, and how to avoid them so that you succeed instead.

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