As the BIGGBY® COFFEE franchise grew, they realized they needed an efficient way to support their network of franchise owners with marketing assets that serve their local business markets. The Corporate Marketing department, which included two full time graphic designers, was responsible for creating the marketing pieces for all stores, as well as the core campaigns which included billboard placements. When the number of store specific requests reached 1200 a month, the graphic designers had become overwhelmed and the store owner/operators were getting frustrated with long wait times for new materials. It was time to find a more sustainable solution.