In today's customer landscape, the saying, "the customer is king" has never been more pertinent.

According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. This means that customer experience is the new battleground - and without an experience that wows your customers, you will only get left behind.

But, while it's clear you can't afford to neglect your customer experience any longer, the question remains: How do you make your customer experience stand out from the competition? The answer: Make every website visit as unique as your customers themselves.

Last October, we offered a sneak peek into the future of B2B marketing with our first-to-market breakthroughs, Site Concierge and Bionic Chatbots. Fast-forward to today, and we're excited to announce that both products are now generally available.

This release marks a pivotal moment in marketing and sales. With these two new additions, Drift's AI-powered buyer engagement platform sets the standard for the future of customer experience - where every interaction is individualized, flexible, and human. Now, with our platform, you can offer up customer experiences that drive genuine connections while also boosting conversions, maximizing pipeline, and amplifying team productivity.

How, you ask? To answer that, let's dive deeper into our latest innovations 👇