Village entertainment drives revenue and loyalty growth with Lexer (Part 2)
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5 min read
Village entertainment drives revenue and loyalty growth with Lexer (Part 2)

As one of Australia's largest cinema chains, Village Entertainment is committed to providing the best experience possible to its customers. When they adopted the Lexer Customer Data Platform (CDP) three years ago and used their newly unified data to shift to a consumer-led strategy, they achieved record-breaking growth in revenue and loyalty program sign ups.

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