5 ways predictive analytics improves customer retention
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5 min read
5 ways predictive analytics improves customer retention

In the hyper-competitive retail and ecommerce market, you need an airtight strategy to increase your customer retention rate and get ahead of the competition. Using customer churn prediction software such as a Customer Data Platform (CDP), you can predict and prevent churn before it happens. Here are 5 ways predictive analytics improves customer retention.

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