3C Podcast Episode: Sobering up from attribution intoxication (Modern Day Marketers ep #1)
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Brett McGrath Claimed Brett McGrath
Posted Oct 4, 2021 1 min read
3C Podcast Episode: Sobering up from attribution intoxication (Modern Day Marketers ep #1)
The Juice Claimed The Juice
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On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from "attribution intoxication." Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity when it comes to producing valuable content.

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