Adding Presales Content to Outreach: How adding interactive demos can improve your Sequences and increase customer engagement
Associated with
TJ Macke TJ Macke
Aaron Janmohamed Aaron Janmohamed
Ken Amar Ken Amar
Garrett Erickson Garrett Erickson
Posted Oct 4, 2022 5 min read
Adding Presales Content to Outreach: How adding interactive demos can improve your Sequences and increase customer engagement

As presales extends its influence into other areas of revenue generation (sales, customer success, marketing, and channel) scaling presales has become an essential part of how a company generates revenue. For most companies, scaling requires acquiring some sort of presales tool. But how do your digital presales tools fit into your sales team's workflow?

We asked a panel of industry experts to come together and discuss how companies can incorporate intelligent demo automation and other digital presales tools into their sales outreach. Join us for an open discussion on how sales reps can instantly add authentic, presales-created content to their sales outreach in tools like Outreach.io. Aaron Janmohamed, Ken Amar, and TJ Macke make up our panel in "Adding Presales Content to Outreach: How adding interactive demos can improve your Sequences and increase customer engagement."