PPC Town Hall #14 - Getting started with PPC with Julie Bacchini and Susan Wenograd
Associated with
Susan Wenograd Susan Wenograd
Julie Friedman Bacchini Julie Friedman Bacchini
PPC Town Hall #14 - Getting started with PPC with Julie Bacchini and Susan Wenograd

Our panelists this week are:
- Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
- Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

Topics we will discuss:
- Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
- Tips for getting started with your first PPC campaign
- When should you use a Smart Campaign vs a regular campaign
- What common issues plague PPC accounts