In the ever-evolving marketing world, staying ahead of the curve is vital. Enter Generative AI (GenAI) - a groundbreaking technology that has the potential to revolutionize the buyer's journey. By now, nearly everyone has heard of - and possibly tried - OpenAI's ChatGPT, which has played a huge role in ushering in a new era of ai-driven apps. Insider Intelligence recently released a report on the power of generative AI in the customer journey.