TikTok is clearly a dominating platform for retail brands. But did you know that studies are showing that TikTok audiences-Gen Z in particular-are increasingly using that platform as a search engine rather than Google or alternatives? Have you considered whether or not how your content and products might appear in a TikTok search? How do we make sure it's our brand and products and solutions that show up when our target audience is searching on TikTok? How do we modify our TikTok strategy to accomplish multiple goals? That's exactly what Wave Wyld is going to talk to us about in