As the founder of The Blogsmith , an SEO-focused content agency that works with brands like Adobe and Sprout Social, Osman knows the value of staying relevant on social media. However, constantly searching for industry news, analyzing it, and crafting posts that align with The Blogsmith's brand's voice was becoming a time-consuming chore. So, she decided to build an AI agent through Zapier to find, analyze, and draft daily social media posts about trending news relevant to her audience. Tip: Save time with ActiveCampaign's Zapier integration She says autonomous marketing is all about having "the ability to execute on things without having human oversight at every step, but still being able to get a good end result." Osman's AI agent is a prime example of autonomous marketing in action. "What's great about Zapier Agents (Zapier's AI agent) is you can interact with it in natural language like you would interact with ChatGPT," Osman says. How The Blogsmith uses AI to write timely, news-related social media posts Before the AI agent, Osman either spent mornings scanning industry sites herself or let the task slide when client work took priority. What the social media news agent does Every morning, Osman's AI agent searches for news stories related to her brand's niches. Next, the AI agent drafts platform-specific social media posts about the news stories in Osman's voice and following her brand's style guide. This final step ensures that The Blogsmith's social media remains consistent with her strategic vision. "You can have it do everything and then give you an approval step." How the social media news agent works Now we're going to get a bit more technical to explain how Osman programmed Zapier Agents to perform these tasks for her. The Blogsmith's AI news agent is actually a combination of two Zapier Agents: one that finds and analyzes news and another that drafts social media posts. Here's a breakdown of how they work: Agent 1: Find and analyze news In this multi-step process, the AI agent identifies news stories relevant to Osman's areas of expertise and The Blogsmith's target customers. Osman configured the agent to perform Google News searches using a connected search API, ensuring it pulls in live, accurate results rather than outdated or cached content. The agent uses the criteria Osman defined to decide which stories are worth sharing. Agent 2: Draft social media posts Next, the Zapier Agent writes social media posts while adhering to The Blogsmith's style guide. Osman uploaded her agency's style guide, which covers social media guidelines, tone, formatting, and platform-specific rules, to Zapier. Perhaps most importantly, The Blogsmith's AI news agent has led to new business opportunities.