One-third of marketers are unaware of DOOH performance attribution capabilities
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One-third of marketers are unaware of DOOH performance attribution capabilities

n the 2021 Media Decision Makers Survey, one in three respondents were unaware that DOOH is indeed measurable, let alone that it offers attribution capabilities on a par with other digital advertising channels. Researchers concluded, "Many omni-digital advertisers still have a lot to learn about what DOOH can do."

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