CDP use cases: How Rip Curl boosts marketing performance
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11 min read
CDP use cases: How Rip Curl boosts marketing performance
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Global surfing brand Rip Curl used the Lexer Customer Data Platform (CDP) to achieve a single customer view, identify high-value customers, significantly improve campaign revenue using intelligent segmentation, and minimize irrelevant messages. Here's an overview of their experience with Lexer, including the implementation process, quick wins, and their future plans for the platform.

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