High-quality data is essential for businesses, as it serves as the foundation for trusted insights, actionable strategies, and informed decision-making. During Dreamforce, we conducted a survey to assess go-to-market (GTM) data quality. With over 230 responses from sales and marketing ops leaders, the study provided valuable insights into the maturity of GTM organizations and how they managed and utilized their data. The findings revealed some surprising trends in data practices.

Here's what we discovered.