Accuracy, Granularity & QA: Singular Fuels Zynga's Marketing Stack
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John Koetsier John Koetsier
Posted Apr 20, 2017 2 min read
Accuracy, Granularity & QA: Singular Fuels Zynga's Marketing Stack

Change is unavoidable in mobile advertising. Not only do new ad channels frequently emerge to deliver disproportionate value to early adopters who quickly