Demand gen is missing the mark.

Chris Walker has worked with 100+ B2B SaaS and tech companies over the past three years.

And he sees the same tired pattern over and over again: marketers play it safe in order to get leads that may or may not convert.

As the Founder and CEO of GTM strategy consultancy Passetto and the Chairman of leading B2B digital agency Refine Labs, Chris lives and breathes the fundamental difference between demand capture and demand creation. He posts a ton of valuable content on LinkedIn-like, every-marketer-on-LinkedIn-should-follow-him level stuff-that lays out exactly how to dig in for results without worrying about the peripheral noise.

I've compiled Chris' insights into one cohesive guide, so you can start building offensive marketing strategies that work.