Associated with
Evan Liang
Jim Bell
Posted Oct 25, 2024
•
1 min read
Selling the Way Business Buys: Introducing Buying Groups
The old sales model is evolving. MQLs only convert at 1%, and ABM motions don't give you the full picture of the buying committee. Is there a new model out there that can increase conversions, reduce sales cycles, and provide an overall better buying experience?
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