Scrunchie, the out-of-home (OOH) mascot of OneScreen.ai, was seemingly at every turn at HubSpot's INBOUND 2022, one of the largest marketing conferences in the world. The lovable marketing monster was on a mission to deliver a wake-up call to INBOUND attendees with a battle cry of "Marketing beyond the internet." The multi-format campaign generated lots of looks from some of the best marketers in the world, as well as impressive results for OOH marketplace provider OneScreen.ai.