Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You're Actually Trying to Build a Buyer-Centric Journey.
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Molly Sloan Molly Sloan
Posted Jun 26, 2019 7 min read
Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You're Actually Trying to Build a Buyer-Centric Journey.

Why force site visitors through lengthy forms just to get your content? You're making the buying process that much harder. More on why you should kill gated content here.

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